Episode 1

Its all about your customers!

Published on: 12th February, 2024

This enlightening episode of 'The Real World Entrepreneurship Podcast' features insightful discourse between speakers Alan Clarke and Bhairav Patel, focusing on the evolution of customer-centric businesses. The conversation revolves around the concept of bespoke service, signifying a shift from a production mentality to a mindset that aims to cater to client-specific demands, solidifying the need for businesses to comprehend customer needs on a deeper level.

In this rapidly evolving business landscape, our hosts illuminate the relationship between problems, needs, and wants, emphasising the need for businesses to foster agility and adapt to the changing needs of their clientele. By creating solutions tailored to the specific objectives of each customer, businesses stand a chance to distinguish themselves and solidify their positioning in an increasingly competitive market.

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About the Podcast

Real World Entrepreneurship

Talking the truth to entrepreneurs

In this podcast Alan and Bhairav talk about the real world issues that are faced by entrepreneurs and small business owners

We have both run successful businesses, raised money, grown them globally and now we're giving practical advice to the next generation of entrepreneurs. We don't do platitudes.

We also talk to entrepreneurs from across the world and get them to share their stories and challenges

About your hosts

Alan Clarke

Strategy and Marketing specialist who helps businesses unblock the blockages that are preventing them reaching their full potential.

I love helping businesses develop strategies and action plans that get them working better and achieving their ambitions.

I excel at tackling thorny problems and difficult tasks, making things happen and achieving business goals.

I have an ability to break through the clutter, identify the nub of the problem and get the business moving forward.

Those working with me feel energised and empowered.

People like my honest, direct approach and my focus on securing meaningful results.

Bhairav Patel

I've worked in IT for over 20 years starting life as a consultant at PwC and IBM and then moving across the table to becoming the CTO for Norway's largest privately owned e-commerce business.

After growing a number of brands and expanding the business across Europe, I joined a FinTech startup that raised $12M in 2012 and was added to the Forbes FinTech 50 list in 2016.

Following a short spell at an e-commerce business in Bangkok, I started Atom Ventures where we invest in and help small businesses and startups grow their business by providing high quality technology advice and development