Episode 12

Decoding the Fundamentals of Product Strategy

Published on: 28th November, 2023

Welcome to our latest episode of the Real World Entrepreneurship Podcast with Bhairav Patel and Alan Clarke. This time, we're delving into the fascinating realm of product strategy: a crucial consideration for businesses large and small, across all sectors. In this episode, we'll provide you with insights into how to approach your product strategy, making calculated choices around resource allocation in order to maximise the benefits to your business.

Listen in as we delve into that all-too-common business conundrum: Where should you focus your resources, particularly when you've got multiple products demanding attention? You'll gain an understanding of why a strategic approach is necessary, the potential paths open to you, and how to ensure your chosen path is profitable. Don't miss this episode's in-depth conversation on the finer points of product strategy.

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About the Podcast

Real World Entrepreneurship

Talking the truth to entrepreneurs

In this podcast Alan and Bhairav talk about the real world issues that are faced by entrepreneurs and small business owners

We have both run successful businesses, raised money, grown them globally and now we're giving practical advice to the next generation of entrepreneurs. We don't do platitudes.

We also talk to entrepreneurs from across the world and get them to share their stories and challenges

About your hosts

Alan Clarke

Strategy and Marketing specialist who helps businesses unblock the blockages that are preventing them reaching their full potential.

I love helping businesses develop strategies and action plans that get them working better and achieving their ambitions.

I excel at tackling thorny problems and difficult tasks, making things happen and achieving business goals.

I have an ability to break through the clutter, identify the nub of the problem and get the business moving forward.

Those working with me feel energised and empowered.

People like my honest, direct approach and my focus on securing meaningful results.

Bhairav Patel

I've worked in IT for over 20 years starting life as a consultant at PwC and IBM and then moving across the table to becoming the CTO for Norway's largest privately owned e-commerce business.

After growing a number of brands and expanding the business across Europe, I joined a FinTech startup that raised $12M in 2012 and was added to the Forbes FinTech 50 list in 2016.

Following a short spell at an e-commerce business in Bangkok, I started Atom Ventures where we invest in and help small businesses and startups grow their business by providing high quality technology advice and development